Integrated Advertising Platform

Head Bidding

Compare the prices of multiple advertising platforms, select the highest-priced advertisement for display. Effectively improve advertising fill rate, ensure that the highest-priced advertisement is obtained, and maximize the value of advertising space.

Waterfall Layering Strategy

 bidding and waterfall advertising sources are unified according to price to adjust advertisements
Layered sorting, sequential requests and display of advertisements, improving the quality of advertisements
 Display rate of resources, improving traffic

AB/Test

Randomly group users, configure different advertising monetization strategies, compare the monetization data of each group, verify the best strategy plan, select the strategy plan with better results, and achieve maximum revenue.

Traffic Grouping

Media can define rules as needed, and users will be grouped according to the rules, such as region, channel, application version, etc., and different advertising strategies will be configured for grouped users to achieve fine operation.

Risk Control and Anti-Fraud System

Detect and prevent cheating behavior to ensure that advertising resources are used by real and legal participants, preventing cheaters from gaining benefits through unfair means. Maintain the healthy development of the advertising ecosystem.

Sensitive Word Filtering

Provide media with sensitive word filtering to avoid illegal,违规 or harmful advertising content. Better target advertising to the truly interested target audience, improving the click-through rate and conversion rate of advertising;Ensure the compliance an

Media Self-Service Platform

Fully and clearly present the effect of advertising monetization, provide data display from different dimensions, facilitate media to discover problems in time, adjust in time, and make advertising monetization management easier and more convenient.

Programmatic advertising integration process and cycle

Business Connection（Period of one day）

Cooperative Media: Feedback app basic information - fill in the &quot;Media Information Collection Form&quot;
ZSmobi: Provide &quot;Media Information Collection Form&quot;, contract template - &quot;Information Technology Service Agreement&quot;

Preparation of Cooperation Materials(Period of 1-2 days)

Cooperative Media: 1. Company qualification materials (soft copy, ICP screenshot seal); 2. Provide the email address of the business or operation person in charge (used to open the background); 3. Self-service registration background; 4. Provide an advert

Interface debugging and data testing(Period of 2-5 days)

Cooperative Media: 1. Add privacy agreement for the advertising section; 2. Provide test package after access; 3. Technical docking support
ZSmobi: 1. Create applications and advertising spaces; 2. Verify whether the advertising-related links are normal;

Launch and Go Live(Period of 1-3 days)

Cooperative Media: Publish the application to the app store
ZSmobi:Continue to provide advertising operation service support